If I Would Be The President Of India

Many of us have some aspirations and wishes for our country that we desire to fulfill and some changes to bring about, but we feel that we have little say in getting those things done. This is because of our limited power as citizens of the country. Each of us has our rights and responsibilities as citizens of the country which we ought to remember and abide by. But privileges and power to bring amendments to the policies and laws in the country are held with the higher authorities like the President. There are many problems that afflict the society today.Most of these require strict laws by the governance to bring about a considerable change. If I were the President of the country, I would have taken up the issues that adversely affect the society and our country. Increasing pollution levels, growing economic disparity, descending environment consciousness amongst the citizens are some of the major problems that trouble me a lot among all the severe problems that our country faces. We may have seen progress and development in many areas and the socio-economic standards may have risen.However the unscrupulous acts like increased use of cars, deforestation to start industrial set ups and increasing wastage of natural resources and less greener surroundings are some of the problems that may look trivial to handle, but need stringent laws and firm steps to replenish the damage done so far. Being a president, I would like to implement policies that would enforce laws on deforestation and discourage large scale set ups from destroying green pastures beyond a limit by imposing heavy fines. I would encourage setting up of recycling industries and fund state governments for the same.There would be strict laws to punish people doing any harm to environment by polluting it, throwing waste and litter in open spaces and discourage use of non-renewable resources like petrol and crude oil by factories. Instead, more and more funds shall be directed towards developing electri c cars or cars driven by water that will reduce the dependency on petrol and also prevent pollution of the environment. Also I shall increase the prices of cigarettes in order to give yet another reason for people to quit smoking.It would be a great measure as it will help control the pollution levels to some extent and also promise better health and reduce the population of people suffering from chronic diseases. Another attempt will be towards establishing friendly relations with neighboring countries and also enhance better trade without many constraints between the two countries. This will ensure a better and cheaper supply of goods and scarcity of resources which are abundant in other countries can be made available to people of my country and vice versa.Policies to provide better machines and sufficient financial assistance to the poor farmers will be implemented. This will help reduce the burden on farmers who are under the pressure of providing subsidized farm products to th e nation even at the cost of their own loss. They shall be able to provide cheaply produced goods and inflation rate could also be controlled. All my efforts would be initiated, keeping in mind the interest and the wellbeing of the people of my nation.

Regulatory Bodies with Roles in Accounting Essay

IRS (Internal Revenue Service): It is the oldest in the United States regulatory body also called the internal revenue service or IRS. The main goal of IRS is to manage and implement the internal revenue law. Their responsibility is to help individuals to understand their tax obligations as well as to tax collection. SEC (Security and Exchange Commission): SEC also called the Securities and Exchange Commission. Their main objective is to protect investors, maintains the Integrity of the market and facilitates capital formation. The SEC also ensures that public companies follow the rules and regulations set by the Generally Accepted Accounting Principles or GAAP. Financial Accounting Foundation (FAF): Their responsibility is to establish and improve financial accounting, the administration and finances of the financial accounting of its standard-setting board, the financial accounting standards advisory council, the governmental accounting standards board or better known as GASB and their advisory council. Standards of non-government financial accounting and reporting like not-for-profit organizations are examined by FASB (Financial Accounting Standard Board). The GASB was formed to establish accepted accounting principles for state and local government. It was also established to examine the image of FASB on the state and local levels. FASAB (Federal Accounting Standards Advisory Board): The FASAB was established in 1973 with the purpose to create and improve standards of financial accounting and reporting by nongovernmental entities that provides information to investors and other users of financial reports. The IASB (International Accounting Standards Board) is established to develop accounting standards through an international consultation process. This is done with representatives from countries all over the world to ensure the quality and feasibility of the financial reports. The PCAOB (Public Company Accounting Oversight Board) was created through the development of the Sarbanes-Oxley Act of 2002 to protect investors and their investments from the auditors of public traded companies. ACIPA (American Institute of Certified Public Accountants.): It is the last major regulatory body and its function is to create the standards for accounting and reporting. The standards are set by working with the FASB, assisting the FASB in enforcing the standards, and assisting them with their technical support.

Managing the Entourage Club

The entourage club is a company by the students and for the students. The basic aim of establishing this club is to provide the students various forms of entertainment under one roof. This club is different from other service providers in the industry in a manner that it does not have the conventional services like health gyms and sports facilities. But this club is formed to help reduce the stress levels of all the students.The membership will be entitled to people under the age of 30. This club will have various segments catering to the needs of all. The membership fees would be very affordable to attract large crowds. Students of various universities will be hired as managers and will be offered handsome salaries to run the club. Each manager will be appointed based on experience and ability to attract fellow students to the club. The club would have the following entertainment facilities.The entourage club would consist of more than 50 employees that will be working in 6 departme nts. The hierarchy would be a horizontal one so as to improve communication between the departments. Because the company belongs to the services sector where customer satisfaction is the top most priority.The company’s departments include marketing, finance, customer care, maintenance, creative and human resource department. As mentioned above all the managers and coordinators will be students that would be studying in universities. This would be an on job experience for them and would also help them earn money. However a professional human resource officer would manage the human resource department so that quality recruitment is ensured.Managing the Entourage ClubManagement in earlier times was described as an art. But as people started developing various theories of effective management it soon became a scientific study. Successful managers who share their experience mainly contribute most of the theories in management. Since through practical it has gained universal accept ance and recognition therefore they are now available to students studying management and is indeed a great benefit.But many a mangers still believe that management is an art. Successful managers are those who have mastered the art and had capabilities. No one gentleman can become a successful manager by reading and memorizing the theories given in the book (Chandler, 2004).As management is a practical filed. But according to me management is a blend of both an art and a science. Since it requires skills to be a manager and the scientific methodology help polish the skills of person. Rather than him learning the skills in the practical field. As today’s world is a competitive one where there is no time to waste.For e.g. In my club if I appoint managers that are new to the field it will take a lot of time for them to gain experience in managing their employees and being productive at their task. But if, they are aware of the various forms and applications of management that th ey have came across in the theory of management.They indeed will achieve the desired goals in a much small time span as compare to others who have the talent but no prior knowledge. But also if the individual doesn’t possess qualities required for being a manager, then in that case even if he was aware of the theory he would never be successful at taking the company forward.There are four major components of management. They include planning, leading, organizing and controllingPLANNINGOrganizational planning occurs all the time and in all manners. A top-level manager in a manufacturing plant will have different plans as compare to the supervisor who is responsible for assembling modular homes on an assembly line. Planning could include setting organizational goals. In general, planning can be strategic planning, tactical planning, or contingency planning.Planning is the most important step in any organization. It is the backbone of the company on which future goals are based. It is essential to design a strategy in order to make the planning successful.The grand strategy of my company would be attain customer satisfaction and to achieve the faith and loyalties of my customer. To implement this strategy there will be a need of affective marketing and to provide services in the manner they were described to the customers. In that way only the company will be able to achieve their goodwill. For our company a problem is basically defined as any situation that proves to be a hindrance or obstruction in providing the customers with the services they have paid for.Decisions would be made on the spot with the consultation of all the managers of the department to involve them all in company’s decision making. All employees should be active contributors on the company’s affairs and should provide some value addition. The three types of plans that the company uses in its operations include strategic, tactical and operational plans. Â  

Women and Men Essay Example | Topics and Well Written Essays - 750 words

Women and Men - Essay Example institution of marriage, women seized the right to self-assertion.   Reacting to oppression women revolted against the implementation of feminine gender roles.† (Thomas, Deborah) To be able to function in her role as wife and mother, a woman needs love, understanding and support. This work is an effort to throw off the shackles that bind women in many ways because of her gender. Christopher Marlowe’s poem The Passionate Shepherd to His Love, deals with a shepherd who only wants his woman to come and live with him. But hidden in those loving words is an ulterior motive, quite practical in nature, although it is couched in the terms of true love, namely his â€Å"passionate need to possess the woman.† (The Passionate Shepherd to His Love / Critical Essay on â€Å"The Passionate Shepherd to His Love.†). He is not in need of her love, but usefulness. The critic, Metzger, is of the opinion that she is â€Å"reduced to a caricature ridiculously clothed in floral tributes.† She does not have even a name, an identity or a voice but â€Å"exists only in the shepherd’s plea.† In short, if you are a woman, you are simply a nonentity. John Steinbeck’s masterly work The Chrysanthemum carries this idea further but in a different vein. Like the object of Marlowe’s lover, Elisa the central character of this story, also exists solely to play up to the male’s vanity. To function as a mother and wife, a woman needs support, appreciation and understanding, which she hardly seems to receive. The literary critic, Ernest W. Sullivan II, looks at the story from the perspective of Elisa responding as a dog. Elisa obeys her inner instincts and is submissive to the male characters in the story as a mongrel would to a male that exudes superiority. Here also the relationships are lopsided as in the foregoing works. Elisa is a lesser being because of the dictates of her gender. Thomas Hardy’s poem The Workbox is more morbid in its implications than the rest of the stories

Entrepreneurial Management Essay Example | Topics and Well Written Essays - 1500 words

Entrepreneurial Management - Essay Example My particular area of interest is the EXPEC Computer Centre which is the technological department of Saudi Aramco, and which majors in the technological issues of the company (Oxford Business Group, 2009). The company has commanded a sizeable market share as well as gained respect in its exploration into technology. Through this, the company has remained remarkably relevant in the oil industry in the region, commanding a particularly sizeable market share and respect in technology related to exploration. EXPEC forms the basis of the company’s success in technological issues. It will be an honor to get the opportunity to work in this unit since it is paramount in the prestigious Saudi Aramco Company. It will be a pleasure to be a member of the team responsible for taking Saudi Aramco to its current height of Technology. The Company has had a crucial role to play when it comes to the journey of industrialization in the Saudi Kingdom (Oxford Business Group, 2009). The EXPEC Compu ter Centre has played a role in the company when it comes to finding solutions to technological problems and creating various solutions in the same field. The company boasts of technology that is as a result of EXPEC ARC actions. EXPEC ARC gas has been recognized and received various awards in the Saudi Kingdom and from the rest of the world (Vitalis 2006). ... Various production techniques are dependent on technology. There are various production techniques that rely on EXPEC ARC, and which have played a crucial role of pushing Saudi Armaco to greater heights. So far, EXPEC ARC has been able to make major strides in simulations, visualizations as well as land seismic (Vitalis 2006). I am a young man full of ambition, and it will be absolute honor if I become part of the scientists who will be working towards the achievement of the 2020 goals set by Saudi Aramco Company. The aim of the company is to be transformed into an integrated, global chemicals and energy company by 2020. In this case, the company needs to harness the skills and creativity of young people like me in order to realize these goals. If given a chance to work at the EXPEC ARC, I will focus all my energy on coming up with new technologies and ideas to improve production and other operations within the Saudi Aramco company. Job details Computer programmer The position is for a junior/graduate who will write computer programs for the company and use them to perform various functions as a member of the team working on the various ongoing projects. Personal information From the early stages of my life, I always had a keen interest on computers, and most of my activities such as games, entertainment, exploration and a part of my education revolved around the computer. As a result of my interest in computers, I decided to take up computer studies. I am currently undertaking a course in computer science, and currently in my final year, last semester of my undergraduate course. Since I would like to apply my computer skills in business, I plan to take up a master degree course in Digital Business next year. With the knowledge

The Role of Leaders in Developing a Culture of Quality Essay

The Role of Leaders in Developing a Culture of Quality - Essay Example ity, outlines the stakeholders involved in the process of inculcating the culture, the difference between the role of a manager and a leader in applying the culture of change and how the leaders can assess if they have been successful. Leaders play diverse roles in establishing the culture of quality in health care institutions. First, they take an active role as the main communicators to all levels within an institution. This means that leaders reach out to customers and members of staff and other stakeholders (Swayne et al., 2012). Furthermore, they facilitate communication of information pertaining to the culture of quality. Leaders develop the communication methods fit for the various audiences (Kelly, 2011). Additionally, they are required to listen attentively to the employees and address their concerns in relation to the process of implementing the culture of quality. Secondly, leaders act as strategic thinkers in managing the culture of change within health care institutions. This is owing to the fact that they are the ones with the best understanding of how the organization functions. They are central in ensuring the organization responds to the internal and external changes aimed at improving on quality (Kelly, 2011). Leaders should be well aware of the strengths and weaknesses within health care institutions, and therefore, implement the culture of change in the areas of need. Leaders formulate the objectives of a health care institution that need to be aligned them toward achieving the culture of quality. Thirdly, leaders play the imperative role of decision making in health care institutions while implementing the desired culture. It is necessary to note that leaders are faced with various alternatives and are required to come up with the best option that improves quality within a health care organization (Kongstvedt, 2012). Leaders take into account the influence their decisions have on employees, patients and other stakeholders. Finally, they

Impact of information technology on Hotel Business Essay

Impact of information technology on Hotel Business - Essay Example Hence, these changing information technology trends in hospitality industry force all economical hospitality firms to practically take advantage of any innovative technology that can offer their business considerable perfection in forms of greater customer satisfaction and employee efficiency. There are numerous researches have been conducted to determine the impact of information technology on hospitality industry. In this scenario, a research that was carried out in Australia by (Lee et al., 2003) declared that the information technology has significant influences over the capability of hospitality firms in order to facilitate their workers, increase efficiencies, enhance service quality, gain competitive edge, effectively build and maintain associations with customers, and increase overall business productivity (Karadag & Dumanoglu, 2009; Lee et al., 2003; Galen et al., 2003). This paper discusses the potential impacts of information technology on hospitality industry. In this sce nario, this paper will discuss the information technologies that are being used by the hospitality industry to manage their business operations.... Many researches show that information technology has become a key driver of growth for the hospitality industry in the past few years. In addition, up-to-date tools and software applications for carrying out tasks such as flawless communication and distribution of operational information, synchronized inventory access, and collection of important performance data, have changed the structure of hotel and restaurant business. As well, one of the biggest advantages of this process has been the improved customer experience and satisfaction, leading to higher devotion. In this way, information technology has augmented earnings for hospitality industry, and also helped them in saving expenditures on a long-standing basis by minimizing the human resource and enhancing the quality of service and business performance (Pandey, 2010). Historically, the business processes of hospitality firms have been managed using cards, manually, or paperwork at the front desk in order to keep up a correspond ence with old and existing customers. In this scenario, hoteliers were mainly at the compassion of the needs of guests to get there, and on their own efforts and staff to be there for possible surges or extended deficiencies of tenancy. Without using information technology supported methods hospitality industry was facing serious problems. In this scenario, (Nikolis, 2008) discuss some of the important areas of the hospitality industry which has been improved by the information technology. According to (Nikolis, 2008), the basic reason that information technology has turned out to be significant is its usefulness for the billing. In view of the fact that traditional paper-based and manual data entry was slow, time-consuming and ineffective, and

Effective Management of Suppliers Assignment Example | Topics and Well Written Essays - 3250 words

Effective Management of Suppliers - Assignment Example The inaccuracies in bidding can be costly to the respondent or lead to losses to the tendering firm. Introduction and Articulation of the problem A tender is handled as an offer to perform some work for a certain sum of money (firm price), or a certain quantity of benefit (cost plus or cost reimbursement). The tender which is presented by the competing companies is usually based on an invoice of amounts, an invoice of estimated quantities or other requirements which allow the tenders to obtain greater degrees of accuracy or precision which is known as the statement of work. The tendering procedure is widely used in both the public and private sector for the purchase of products or services often referred to as the procurement process. Both the respondent and the tendering party need to be careful of guaranteeing the precision of the certification interchanged and claims made during the tendering and procurement procedure. Where a declaration is found to be incorrect or deceiving, a wide and common legal disclaimer as to the precision of the declaration will be inadequate to get over such a finding. The exchange of information, in the tendering procedures, especially in the viewpoint of discussing and identifying costs will be appropriate in an evaluation of the issues where a following claim of deceptive and misleading conduct occurs in regards to the original documentation of the tender. The choice in tendering demonstrates the significance of guaranteeing the precision and completeness of details included in tender records and otherwise offered during a tendering procedure as well as representations made during that procedure. The attention of this requirement has often existed for the concerned individuals planning the proposal but organisations using the process of tendering to entice providers need to also be cautious in guaranteeing the details they provide to prospective bidders at the pre-contract level and during the process of tendering is not dec eiving in any way. Accuracy in the bidding process should be upheld because the work may be overvalued leading to the party offering the work paying more for the job while they could have incurred lesser costs. The tender may also be valued at a lower price than it should leading to the firm offering the job incur losses or make insignificantly small profit. Besides pricing, there is need for accuracy when specifying the time you will take to complete the tendered job. Accurately setting a date will mean that there will be ease in meeting the specified deadline. Literature review An estimate can be precise, low or great. A precise estimate usually results in the most cost-effective project price. In cases of either an underestimation or an overestimation, it often results in higher actual expenses. According to Aibinu and Pasco (2008), causes of inaccurate estimates in the project may occur from two places: prejudice linked with the project itself and prejudice associated with the c alculation methods used and the working environment Preparing the cost estimate of the work is one of the most challenging tasks in managing a project because it has to be done before the accomplishment of the project (Oberlender 1993). Estimation of the price of establishing projects requires extensive skills and knowledge. Because of insufficient design details in the early stages of the design, it is particularly hard for quantity surveyors to arrive at an accurate price estimate. A

Euthanasia Research Paper Example | Topics and Well Written Essays - 2500 words

Euthanasia - Research Paper Example Despite the fact that in some countries it is permitted, there is still no consensus on the matter in the world. Unfortunately, even given the high level of its achievements under the influence of scientific and technological progress, modern medicine cannot save mankind from death and physical suffering. The fact that the issue of euthanasia is particularly important in modern medicine is also associated with a departure from the principle of medical paternalism to the principles determined by contemporary bioethics. To begin with, for centuries, medical ethics had changed markedly. Previously medicine relied on Hippocratic Oath, the basic principle of which is as follows: â€Å"do whatever you like, but do no harm† (Hulkower 41). The ethics of Hippocratic medicine was an example of paternalism where the doctor was endowed with limitless powers in relation to the patient (McClenaghan 10). Today, medical ethics is based on four ethical principles that demonstrate a departure from medical paternalism. None of them is leading, since they are all equivalent (Varelius 377-380): Translated from the Greek the word "euthanasia" means a "good death." (Ardelt 424) The term appeared in the 16th century. The English philosopher and scientist Francis Bacon identified the following main features of euthanasia: easy and painless dying and a strong belief that to die is the greater good than to feel pain and sufferings in life. Francis Bacon believed that the doctor should help the dying patients, so they were not so scary. He "discussed euthanasia as a fair, easy passage" (Pridgeon 49). After almost three hundred years, a modern meaning of the term had appeared. Euthanasia began to be understood as an attempt to help person experiencing unbearable suffering escape from life that is to show compassion towards him or her. Shortly after, the term was forgotten, and at the end of the twentieth century, the issue of euthanasia became rather disputable. There is a

Educational Technology Essay Example for Free

Educational Technology Essay Educational technology is the study and ethical practice of facilitating learning and improving performance by creating, using and managing appropriate technological processes and resources. The term educational technology is often associated with, and encompasses, instructional theory and learning theory. While instructional technology is the theory and practice of design, development, utilization, management, and evaluation of processes and resources for learning, according to the Association for Educational Communications and Technology (AECT) Definitions and Terminology Committee,educational technology includes other systems used in the process of developing human capability. Educational technology includes, but is not limited to, software, hardware, as well as Internet applications, such as wikis and blogs, and activities. But there is still debate on what these terms mean.[3] Technology of education is most simply and comfortably defined as an array of tools that might prove helpful in advancing student learning and may be measured in how and why individuals behave. Educational Technology relies on a broad definition of the word technology. Technology can refer to material objects of use to humanity, such as machines or hardware, but it can also encompass broader themes, including systems, methods of organization, and techniques. Some modern tools include but are not limited to overhead projectors, laptop computers, and calculators. Newer tools such as smartphones and games (both online and offline) are beginning to draw serious attention for their learning potential. Media psychology is the field of study that applies theories in human behavior to educational technology. Consider the Handbook of Human Performance Technology. The word technology for the sister fields of Educational and Human Performance Technology means applied science. In other words, any valid and reliable process or procedure that is derived from basic research using the scientific method is considered a technology. Educational or Human Performance Technology may be based purely on algorithmic or heuristic processes, but neither necessarily implies physical technology. The word technology comes from the Greek techne which means craft or art. Another word, technique, with the same origin, also may be used when considering the field Educational Technology. So Educational Technology may be extended to include the techniques of the educator. A classic example of an Educational Psychology text is Blooms 1956 book, Taxonomy of Educational Objectives.Blooms Taxonomy is helpful when designing learning activities to keep in mind what is expected of—and what are the learning goals for—learners. However, Blooms work does not explicitly deal with educational technology per se and is more concerned with pedagogical strategies. According to some, an Educational Technologist is someone who transforms basic educational and psychological research into an evidence-based applied science (or a technology) of learning or instruction. Educational Technologists typically have a graduate degree (Masters, Doctorate, Ph.D., or D.Phil.) in a field related to educational psychology, educational media, experimental psychology, cognitive psychology or, more purely, in the fields of Educational, Instructional or Human Performance Technology orInstructional Systems Design. But few of those listed below as theorists would ever use the term educational technologist as a term to describe themselves, preferring terms such as educator.The transformation of educational technology from a cottage industry to a profession is discussed by Shurville, Browne, and Whitaker. Definition of terms Evaluation is a systematic determination of a subjects merit, worth and significance, using criteria governed by a set of standards. It can assist an organization to assess any aim, realizable concept or proposal, or any alternative, to help in decision-making; or to ascertain the degree of achievement or value in regard to the aim and objectives and results of any such action that has been completed. Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools, machinery, modifications, arrangements and procedures. Technologies significantly affect human as well as other animal species ability to control and adapt to their natural environments. Educational technology is the use of technology to improve teaching and learning. the treatment of the process by which people learn, as a systematic process based on objectives, with strategies and systems to achieve them; a set of expensive tools sold to schools purporting to improve learning but not actually proven to do so information and communication technology (ICT), is often used as an extended synonym for information technology (IT), but is a more specific term that stresses the role of unified communications[1] and the integration oftelecommunications (telephone lines and wireless signals), computers as well as necessaryenterprise software, middleware, storage, and audio-visual systems, which enable users to access, store, transmit, and manipulate information. Classifications of Educational Technology When we hear the word technology today, we would immediately think of the mediated instructional materials particularly those, which are computer-based. But technology also includes the indigenous materials which have been used in the past and which have been proven as reliable. They have proven their worth especially to the teachers in the early days. According to the Equilibrium Theory of Education, the schools which are supposed to transmit accumulated knowledge and skills to students, that students are given balance of the old and new learning so that they will not lose track of the finest pedagogical culture which have been developed and accumulated all through the years. The classification of Educational Technology is divided into two which is the following: * Material Technology Material Technology is divided by two which is the lo-tech paper technology and the hi-tech mediated technology Lo-tech paper technology * It is also called traditional instructional materials; these are indigenous materials usually real objects or those that are made of paper and cardboards. They are still here to stay because not all schools are equipped with technology tools and not all teachers are ready to embrace modern technology. Hi-tech mediated technology * Often called as the mediated technology, it includes those, which are presented using media equipment or hardware. The most persuasive modern technology for teaching and learning in these contemporary times is the computer and its various applications. In fact all educational efforts are being geared toward its used. Its effectiveness in teaching and learning has been widely recognized. * Non-Material Technology This includes theories, laws, principles, methods and strategies of teaching. They evolved results of researches and studies in order to facilitate teaching and learning. Applications of Educational Technology A proper application of educational technology can result to improved sensation and perception that will lead to quality learning. Educational technology transcends geographical barriers, expose students to experiences beyond classroom, disseminate instruction across large areas and make education more accessible to more people. If Educational Technology is properly selected and used the students can do the following: * Arouse and sustain the interest and attention of the students. * Concretize concepts and ideas to promote meaningful learning. * Make learning more permanent by providing rich experiences. * Provide self-activities for independent learning. * Increase one’s vocabulary by eliminating verbalism * Promote continuity of thought * Increase the quality of learning while decreasing the time spent * Check student’s preparedness * Make learning more interactive * Choosing and applying educational technology . Evaluation in Educational Technology As education systems, in particular Technology Education, adapt to new expectations for secondary students entering an uncertain workforce, the time is appropriate to investigate the need for school facilities to meet these present demands and those that continue to change curricula. This study has been conducted in order to determine the facility requirements for the delivery of the evolving technology/manual arts curriculum in Queensland. A set of validated design criteria for evaluating technology education and vocational education settings was developed and trialed to assist the designer of such facilities to meet the needs of this area on schools designed in different eras from the 1960s to the present. A review of the published literature would indicate that little has been written on this aspect of facilities design. While related studies have been conducted in North America, they were not confined to the designing of the facilities and only had specific relevance in that coun try. An expert group consisting of prominent Queensland educators provided the impetus for developing the criteria which had been generated through a systematic search of the literature. The methodology utilised to involve the expert group was the Nominal Group Technique. After the criteria had been developed, they were validated by questionnaire through a 30% random sample of practicing heads of department across Queensland in both state and independent systems. A trial evaluation using current facilities was subsequently conducted to determine the effectiveness of the criteria in terms of teacher acceptability as well as establishing a pattern of needs for modification. Practitioners who use the facility for teaching technology education and/or vocational education could use the set of criteria to evaluate their facility in a similar manner to that of evaluating their students. Such evaluations could then become the basis for ffiture school planning and budgetary allocations as well as asset management of existing facilities. The study proved to be valuable as the validated criteria have the potential of being used as a tool by teachers to evaluate their facilities. At the systems level of operation, the criteria will provide assistance for designers, architects and teachers to prepare informal educational briefs. Such briefs would provide a consistent approach to the some times difficult task of clearly defining the function of a facility. The modem facility must meet the needs of current curriculum and be sufficiently flexible and adaptable to provide the educational requirements well into the twenty-first century. These developed criteria will gr eatly assist in this process. Overview It is a great honor for me to join in the celebration of the 100th birthday of National Taipei Teachers College. In the United States, this year is also the 100th anniversary of a famous march, the Stars and Stripes Forever, composed by the revered bandmaster, John Phillips Sousa in 1896. I learned this when I attended a band concert this fall, celebrating the 100th anniversary of the Department of Bands at Indiana University. During the concert I was thinking about what I might say today, and I realized that National Taipei Teachers College, the IU Department of Bands, and the Stars and Stripes Forever are all 100 years old this year. I plan to talk today on the topic: evaluation of use of information technology in education. First, I will discuss the use of information technology as a lever for change in educational systems and practice. Second, I will talk about the development of criteria for evaluating information technology systems in K-12 education. During 1993-95, I played a central role on a team of faculty and graduate students at Indiana University who helped develop these criteria for the National Study of School Evaluation. I will provide a brief overview of the criteria for use of information technology in K-12 education in the United States. Finally, I will share my personal philosophy on use of technology in education. Stability and Change in Education The publication of A Nation at Risk in 1983 helped to renew U.S. efforts to further improve public schooling. We have given names to these reform efforts such as: site-based management, school restructuring and educational systems design (cf. Banathy, 1991; Reigeluth, 1992; Frick, 1993). One difficulty in changing a system is that it tends to remain the same. Systems try to attain and maintain some level of stability (cf. Maccia Maccia, 1975; 1966). The big challenge is: How can we overcome this stability in our education systems in order to make positive changes, without harming what is already good and should not be changed? One educator in Indiana has joked that the problem of getting our schools to change is like trying to change the direction of a big elephant going 100 miles per hour. Indicators of Quality Information Technology Systems in Education The National Study of School Evaluation recently published Technology: Indicators of Quality Information Technology Systems in K-12 Schools (NSSE, 1996). This publication provides: * a vision for student learning in technology through suggestions of performance indicators at the elementary, middle and high school levels, * indicators for judging how a schools instructional system supports learning achievement in technology, and * indicators for evaluating how a schools organizational system supports its vision. History of Educational Technology during ancient times There is no written evidence which can tell us exactly who has coined the phrase educational technology. Different educationists, scientists and philosophers at different time intervals have put forwarded different definitions of Educational Technology. Educational technology is a multifaceted and integrated process involving people, procedure, ideas, devices, and organization, where technology from different fields of science is borrowed as per the need and requirement of education for implementing, evaluating, and managing solutions to those problems involved in all aspects of human learning. Educational technology, broadly speaking, has passed through five stages. The first stage of educational technology is coupled with the use of aids like charts, maps, symbols, models, specimens and concrete materials. The term educational technology was used as synonyms to audio-visual aids. The second stage of educational technology is associated with the electronic revolution with the introduction and establishment of sophisticated hardware and software. Use of various audio-visual aids like projector, magic lanterns, tape-recorder, radio and television brought a revolutionary change in the educational scenario. Accordingly, educational technology concept was taken in terms of these sophisticated instruments and equipments for effective presentation of instructional materials. The third stage of educational technology is linked with the development of mass media which in turn led to communication revolution for instructional purposes. Computer-assisted Instruction (CAI) used for education since 1950s also became popular during this era. The fourth stage of educational technology is discernible by the individualized process of instruction. The invention of programmed learning and programmed instruction provided a new dimension to educational technology. A system of self-learning based on self-instructional materials and teaching machines emerged. The latest concept of educational technology is influenced by the concept of system engineering or system approach which focuses on language laboratories, teaching machines, programmed instruction, multimedia technologies and the use of the computer in instruction. According to it, educational technology is a systematic way of designing, carrying out and evaluating the total process of teaching and learning in terms of specific objectives based on research. Educational technology during the Stone Age, the Bronze Age, and the Iron Age Educational technology, despite the uncertainty of the origin of the term, can be traced back to the time of the three-age system periodization of human prehistory; namely the Stone Age, the Bronze Age, and the Iron Age. Duringthe Stone Age, ignition of fire by rubbing stones, manufacture of various handmade weapon and utensils from stones and clothing practice were some of the simple technological developments of utmost importance. A fraction of Stone Age people developed ocean-worthy outrigger canoe ship technology to migrate from one place to another across the Ocean, by which they developed their first informal education of knowledge of the ocean currents, weather conditions, sailing practice, astronavigation, and star maps. During the later Stone Age period (Neolithic period),for agricultural practice, polished stone tools were made from a variety of hard rocks largely by digging underground tunnels, w hich can be considered as the first steps in mining technology. The polished axes were so effective that even after appearance of bronze and iron; people used it for clearing forest and the establishment of crop farming. Although Stone Age cultures left no written records, but archaeological evidences proved their shift from nomadic life to agricultural settlement. Ancient tools conserved in different museums, cave paintings like Altamira Cave in Spain, and other prehistoric art, such as the Venus of Willendorf, Mother Goddess from Laussel, France etc. are some of the evidences in favour of their cultures. Neolithic Revolution of Stone Age resulted into the appearance of Bronze Age with development of agriculture, animal domestication, and the adoption of permanent settlements. For these practices Bronze Age people further developed metal smelting, with copper and later bronze, an alloy of tin and copper, being the materials of their choice. The Iron Age people replaced bronze and developed the knowledge of iron smelting technology to lower the cost of living since iron utensils were stronger and cheaper than bronze equivalents. In many Eurasian cultures, the Iron Age was the last period before the development of written scripts. Educational technology during the period of Ancient civilizations According to Paul Saettler, 2004, Educational technology can be traced back to the time when tribal priests systematized bodies of knowledge and ancient cultures invented pictographs or sign writing to record and transmit information. In every stage of human civilization, one can find an instructional technique or set of procedures intended to implement a particular culture which were also supported by number of investigations and evidences. The more advanced the culture, the more complex became the technology of instruction designed to reflect particular ways of individual and social behaviour intended to run an educated society. Over centuries, each significant shift in educational values, goals or objectives led to diverse technologies of instruction. The greatest advances in technology and engineering came with the rise of the ancient civilizations. These advances stimulated and educated other societies in the world to adopt new ways of living and governance. The Indus Valley Civilization was an early Bronze Age civilization which was located in the northwestern region of the Indian Subcontinent. The civilization was primarily flourished around the Indus River basin of the Indus and the Punjab region, extending upto the Ghaggar-Hakra River valley and the Ganges-Yamuna Doab, (most of the part is under todays Pakistan and the western states of modern-day India as well as some part of the civilization extending upto southeastern Afghanistan, and the easternmost part of Balochistan, Iran). There is a long term controversy to be sure about the language that the Harappan people spoke. It is assumed that their writing was at least seems to be or a pictographic script. The script appears to have had about 400 basic signs, with lots of variations. People write their script with the direction generally from right to left. Most of the writing was found on seals and sealings which were probably used in trade and official administrative work. Harappan people had the knowledge of the measuring tools of length, mass, and time. They were the first in the world to develop a system of uniform weights and measures. In a study carried out by P. N. Rao et al. in 2009, published in Science, computer scientists found that the Indus scripts pattern is closer to that of spoken words, which supported the proposed hypothesis that it codes for an as-yet-unknown language. According to the Chinese Civilization, some of the major techno-offerings from China include paper, early seismological detectors, toilet paper, matches, iron plough, the multi-tube seed drill, the suspension bridge, the wheelbarrow, the parachute, natural gas as fuel, the magnetic compass, the raised-relief map, the blast furnace, the propeller, the crossbow, the South Pointing Chariot, and gun powder. With the invent of paper they have given their first step towards developments of educational technology by further culturing different handmade products of paper as means of visual aids. Ancient Egyptian language was at one point one of the longest surviving and used languages in the world. Their script was made up of pictures of the real things like birds, animals, different tools, etc. These pictures are popularly called hieroglyph. Their language was made up of above 500 hieroglyphs which are known as hieroglyphics. On the stone monuments or tombs which were discovered and rescued latter on provides the evidence of existence of many forms of artistic hieroglyphics in ancient Egypt. Educational technology during Medieval and Modern Period Paper and the pulp papermaking process which was developed in China during the early 2nd century AD, was carried to the Middle East and was spread to Mediterranean by the Muslim conquests. Evidences support that a paper mill was also established in Sicily in the 12th century. The discovery of spinning wheel increased the productivity of thread making process to a great extent and when Lynn White added the spinning wheel with increasing supply of rags, this led to the production of cheap paper, which was a prime factor in the development of printing technology. The invention of the printing press was taken place in approximately 1450 AD, by Johannes Gutenburg, a German inventor. The invention of printing press was a prime developmental factor in the history of educational technology to convey the instruction as per the need of the complex and advanced-technology cultured society. In the pre-industrial phases, while industry was simply the handwork at artisan level, the instructional processes were relied heavily upon simple things like the slate, the horn book, the blackboard, and chalk. It was limited to a single text book with a few illustrations. Educational technology was considered synonymous to simple aids like charts and pictures. The year 1873 may be considered a landmark in the early history of technology of education or audio-visual education. An exhibition was held in Vienna at international level in which an American school won the admiration of the educators for the exhibition of maps, charts, textbooks and other equipments. Maria Montessori (1870-1952), internationally renowned child educator and the originator of Montessori Method exerted a dynamic impact on educational technology through her development of graded materials designed to provide for the proper sequencing of subject matter for each individual learner. Modern educational technology suggests many extension of Montessoris idea of prepared child centered environment. In1833, Charles Babbages design of a general purpose computing device laid the foundation of the modern computer and in 1943, the first computing machine as per hi design was constructed by International Business Machines Corporation in USA. The Computer Assisted instruction (CAI) in which the computer functions essentially as a tutor as well as the Talking Type writer was developed by O.K. Moore in 1966. Since 1974, computers are interestingly used in education in schools, colleges and universities. In the beginning of the 19th century, there were noteworthy changes in the field of education. British Broadcasting Corporation (BBC), right from its start of school broadcasts in 1920 had maintained rapid pace in making sound contribution to formal education. In the USA, by 1952, 20 states had the provision for educational broadcasting. Parallel to this time about 98% of the schools in United Kingdom were equipped with radios and there were regular daily programmes. Sidney L. Pressey, a psychologist of Ohio state university developed a self-teaching machine called Drum Tutor in 1920. Professor Skinner, however, in his famous article Science of Learning and art of Teaching published in 1945 pleaded for the application of the knowledge derived from behavioral psychology to classroom procedures and suggested automated teaching devices as means of doing so. Although the first practical use of Regular television broadcasts was in Germany in 1929 and in 1936 the Olympic Games in Berlin were broadcasted through television stations in Berlin, Open circuit television began to be used primarily for broadcasting programmes for entertainment in 1950. Since 1960, television is used for educational purposes. In 1950, Brynmor, in England, used educational technological steps for the first time. It is to be cared that in 1960, as a result of industrial revolution in America and Russia, other countries also started progressing in the filed of educational technology. In this way, the beginning of educational technology took place in 1960 from America and Russia and now it has reached England, Europe and India. During the time of around 1950s, new technocracy was turning it attraction to educations when there was a steep shortage of teachers in America and therefore an urgent need of educational technology was felt. Dr. Alvin C. Eurich and a little later his associate, Dr. Alexander J. Stoddard introduced mass production technology in America. Team teaching had its origin in America in the mid of 1950s and was first started in the year 1955 at Harvard University as a part of internship plan. In the year 1956, Benjamin Bloom from USA introduced the taxonomy of educational objectives through his publication, The Taxonomy of Educational Objectives, The Classification of Educational Goals, Handbook I: Cognitive Domain.

Indian Premier League Marketing Case Study

Indian Premier League Marketing Case Study Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was invented in England in 2003 but it really took off when the master strategist that is Lalit Modi took it upon himself to take this format a step higher into crickets first franchise based sports event. In late June 2007 Lalit Modi who was then Vice-President of the Board of Cricket Control for India spoke to Andrew Wildblood of the International Management Group (IMG), a company with a vast experience in the whole area of sports management. IMG and Lalit Modi then sat down to discuss this model and finally came up with the idea that is the IPL in its current format. The idea behind creating city based teams was based on the model present in sports in US and UK. IMG designed the IPL after an intensive study of the primary sporting leagues around the world such as the NHL, NBA, NFL and EPL. They examined the theoretical models and also the result and impact of each of these leagues before arriving at the final blueprint. As in most other areas, there were at least as many learnings from the shortcomings and weaknesses as there were in the strengths and benefits mapped to the individual market contexts. What has finally emerged as the IPL design is one that has been meticulously refined to work for cricket.The league structure has been modeled so as to flourish in the uniquely Indian context, and drive the development of grassroots talent in Indian cricket. The idea had all the ingredients to be a success. The best cricket players of the world, fans from around the world and a dollop of glamour due to the presence of Bollywood celebrities, corporates and Indian politicos. The IPL was the first of its kind sports extravaganza of its kind, prior to this India has been fed a steady diet of 50 overs and test cricket. This kind of model which is common in the west but a first of its kind in India provided many new avenues for all the stakeholders. The grand old game of Cricket has undergone several makeovers in its history. Test cricket was followed by 60 over one dayers which later became 50 overs. The all white strip of the 70s gave way to the colored clothing and day-night matches of the Kerry Packer era. The Twenty 20 format which originated in England was devised to bring back the crowds in English County Cricket. The game in England was going through a major crisis and the introduction of T20 was instrumental in bringing a much needed dose of excitement in the game. Once again English were left to marvel as the sport they had created in their own backyard was spun into the Great Indian Tamasha by Lalit Modi and his comrades. Commercialization of IPL: Indian Premier League (IPL) has defined a new set of paradigm to do business in the Indian landscape. This was bound to happen someday, looking at the craze for the cricket in this country. IPL is not a yet another cricket extravaganza but an event where money is spun around with many different angles and huge stakes are involved in it. IPL has corporatized cricket in a unique way. It has added a new dimension of marketing and branding the sport in India. IPL is a business which has big economy of scale. India has seen the success of different businesses and the organizations or entrepreneurs running them and now it is the turn of IPL. Overall IPL itself has become a big brand under the leadership of Top management and it is a matter of interest that how it has been done as compared to the failure of its rival league ICL. The Value Positioning of IPL is Fast and Quick Entertainment Which has its own pros and cons according to the test and 50-50 Over Cricket Fraternity. The Making of the Franchises: The biggest USP of the Indian Premier League is that, here the teams are run and managed by various corporate houses or Bollywood celebrities. The owners of the teams went through a bidding procedure to buy the teams and after that, the cricketers were also put up forauction. The managements of the teams took part in the auction and bid for their desired cricketers, with a view to make their team the strongest one among all others. Cricketers from around the world, including the Indian cricketers were put up for auction. The BCCI actually followed the format of England`s most popular football event, the Barclays English Premier League (EPL) for governing the rules and regulations of the Indian Premier League (IPL). Right from the ownership of the franchises to the games themselves, IPL saw an exciting cocktail of Cricket, Bollywood and Business Barons. The people involved in buying these franchises were the whos who of Bollywood and Indian Business Houses.The winning  bidders  for the eight  franchises  were declared on 24 January 2008.   The total base price for the auction was US $400 million but the auction went on to fetch US $723.59 million.On March 21, 2010,  Pune  and  Kochi  were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price this time around was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. The process was to have been completed on March 7 but was postponed by two weeks after many bidders and the  BCCI  objected to stiff financial clauses. The second franchise auction fetched total $703 million. This auction brought a lot of attention towards the IPL for the alleged involvement of Union Cabinet Minister ShashiTharoor . His involvement in trying to tip the scales in the favor of a particular consortium created much furore in the media Open Auction for Individual Players: Highest bidder becomes the buyer. Each player has a base annual fee which is on a pro-rata basis depending on his availability. Each IPL franchise has a max limit to spend on bidding for players. Franchise Owner(s) Captain Price (USD) Price (Rupees) Mumbai Indians Mukesh Ambani  (Reliance Industries) Sachin Tendulkar $ 112.9 m Rs. 441 Cr Royal Challengers Bangalore Vijay Mallya  (UB Group) Anil Kumble $ 111.6  m Rs. 440 Cr Deccan  Chargers Deccan Chronicle  (Venkat Ram Reddy) Adam Gilchrist $ 107.0   m Rs. 422 Cr Chennai Super Kings India Cements  (N.Srinivasan) Mahendra Singh Dhoni $ 91.90 m Rs. 359 Cr Delhi Daredevils GMR Group( G.M Rao) Gautam Gambhir $ 84.0 m Rs. 331 Cr Kings XI Punjab Ness Wadia  (Bombay Dyeing),  Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group) Kumar Sangakkara $ 76.0 m Rs. 300 Cr Kolkata Knight Riders Red Chillies Entertainment  (Shahrukh Khan,  Gauri Khan,  Juhi Chawlaand  Jai Mehta) Saurav Ganguly $ 75.1 m Rs. 296 Cr Rajasthan Royals Emerging Media (Lachlan Murdoch, A.R Jha and Suresh Chellaram), Ultra tech cements, Shilpa Shetty, Raj Kundra Shane Warne $ 67.0 m Rs. 264 Cr Pune Sahara Adventure Sports Group TBD $ 370 m Rs. 1702 Cr Kochi Rendezvous Sports World Limited TBD $ 333.3 m Rs. 1533 Cr Economics of IPL Television rights and sponsorships: The IPL is predicted to bring the BCCI income of approximately  US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up  Kingfisher Airlines  as the official umpire partner for the series in a  Rs.  106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms and also on the giant screens during  third umpire  decisions Television rights: On 15 January 2008 it was announced that a consortium consisting of  Indias  Sony Entertainment Television  network and  Singapore-based  World Sport Group  secured the global broadcasting rights of the Indian Premier League.  The record deal has duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.  Ãƒâ€šÃ‚  This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court,  Sony Entertainment Television  signed a new contract with BCCI with  Sony Entertainment Television  paying a staggering  Rs.  8700 crores for 10 years. Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world. On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel. Sony charges Rs 4-5 lakh per 10 seconds, (top soaps charge Rs 1.5 lakh per 10 seconds). According to Television Audience Measurement (TAM), the average Television Rating Points (TRP) of the first 14 matches in Season 1 was 4.97; in Season 2 it was 4.52, and in Season 3 its grown to 4.69. If IPL-1 reached 77 million people in the first 14 matches, IPL-2 went to 96 million and IPL-3 is at 108 million. The ratings have also raised team earnings. Winning Bidder Regional Broadcast Rights Sony/World Sport Group Global Rights,  India ONE HD Free-to-air HD and SD television in  Australia. Owned by Network TEN. Sky Network Television New Zealand  broadcast rights PCCW Hong Kong  broadcast rights, broadcast on Now Sports. StarHub Singapore  broadcast rights, broadcast on Cricket Extra. Astro Malaysia  broadcast rights on Astro Box Office Sport. SuperSport South Africa,  Central Africa  and  Nigeria  broadcast rights. Arab Digital Distribution Middle East  broadcast rights on ADDs  CricOne. Broadcast to  United Arab Emirates,   Bahrain,   Iran,   Iraq,  Jordan,  Kuwait,  Lebanon,   Oman,  Qatar,   Palestine,  Saudi Arabia,  Syria,  Turkey, Algeria,  Morocco,  Tunisia, Egypt, Sudan,  Libya  and  Nigeria. GEO Super Pakistan  broadcast rights Willow TV Rights to distribute on  television,  radio,  broadband  and  Internet, for the IPL in North America. DirecTV United States  Exclusive broadcast rights on Cricket Ticket. Asian Television Network Canadian  broadcast rights. Aired on Pay-per-view channel. Aired on  XM Radios ATN-Asian Radio  as well. Sports Max Caribbean  broadcast rights. ITV United Kingdom  broadcast rights, broadcast on  ITV4. Sponsorships: Indias biggest property developer  DLF Group  paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. Revenue and Profits: The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.  It was valued at U$2.01 billion in 2009 by the same consultancy. There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.]While the London Times said that all but  Kings XI Punjab  made a profit. In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with  Swiss  watchmaker Bandelier to make official watches for the IPL. Official IPL applications: DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of  Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for  iPhone,  Nokia  Smartphonesand  Blackberry  devices. Soon it will be made available across all other major Mobile platforms including the  Android,  Windows Mobile,  Palm   others. How Does IPL make Money? Auction of broadcasting rights. Title sponsorship and corporate sponsorship. Sale of Tickets (20% allocated to IPL). Auction of Franchisee rights. Official Umpires sponsorships. How is the Income Distributed? Share of the broadcasting money with franchisees. Share of the sponsorship money with franchisees. Share of ticket money with franchisees. Inauguration expenses. Prize Money. Sources of Income for an IPL Franchise (ROI) Share in revenue from the broadcasting rights. Share in the sponsorship money. Share in revenue from the sale of tickets. Revenue from In-stadium Advertising. Sale of Players to other franchise. Revenue from own sponsorship and corporate sponsorship. How is the franchise income distributed? Franchisee fees: 10% of the total franchisee costs every year to IPL. Players cost. Match fees and Inauguration expenses. Rent of Stadium. Marketing and promotional cost. Fees for coaches, physiotherapists and other members. Administrative cost. Franchisees can earn profit in IPL as Team owners get 80% of broadcast revenues, 60% of sponsorship revenues, 100% of team sponsorship revenues, 80% of ticket revenues, 87.5% of all merchandising revenues, and 100% of all hospitality revenues. Brand Finance, which came out with IPL brands latest valuation at $ 4.13 billion, said that the brand alone has risen significantly, providing tremendous economic value to its owner, BCCI. Although the English Premier League is valued much higher at $12 billion, the IPLs valuation has risen above $4 billion in just three years, Brand Finance pointed out. Indian Premier League would generate revenue of $1 billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers. Indian Premier Leagues brand value has more than doubled to $4.13 billion (over Rs 18,000 crores), while Chennai Super Kings has emerged the most valued franchise this year, says a study. Ranked fourth last year, Chennai Super Kings led by MS Dhoni has moved to number one with a valuation of $48.4 million, followed by Shahrukh Khan-owned Kolkata Knight Riders ($46 million) and Shilpa Shettys Rajasthan Royals ($45.2 million). The valuation of teams pale in comparison to the IPL brand itself, which has more than doubled from last years $2.01 billion. The individual franchisees have also seen a fair amount of uplift in value since last year. Vijay Mallya-promoted Royal Challengers Bangalore is ranked fourth this year with a valuation of $41.9 million and is followed by Nita Ambani-owned Mumbai Indians ($40.8 million), Delhi Daredevils ($40.5 million), Kings XI Punjab ($36.1 million) and Hyderabad Deccan Chargers at the bottom with a valuation of $34.4 million. Consider this. Chelsea, one of the wealthiest, most powerful football clubs in Europe the Premiership giants, who were bought by Russian oligarch Roman Abrahmovic for  £140 million (Rs 966 crores) in one of the most high-profile takeovers in international sport in 2003, would appear a mid-table struggler if compared to the  £246.35 million (Rs 1,702 crores) Sahara splashed out to buy the Pune team. While it is almost certain that Rendezvous Sports pumping in money for a Kochi-based T20 franchise sounds the death knell for Keralas traditional favorite, football, at Rs 1,533 crores, the cricketing venture heads both Chelsea and Liverpool, which was taken over by US ice-hockey team owners George Gillett and Tom Hicks for  £219m (Rs 1,511 crores) in February 2007. It should be noted that seven seasons ago, the Russian oligarch was paying the amount he did for an established brand, one that was almost a century old, while the Indians paid these astronomical sums merely to gain entry into what is still a fledgling venture, which recently began only its third season. THIRD SEASON VALUATION: The crowds are swelling, with experts estimating a 25 per cent jump in gate money. In Season 1, higher-end ticket sellers like the Mumbai Indians and Delhi Daredevils earned Rs 15 crore each. Gate money for bigger franchises could hit Rs 20 crore this season. The gross revenues from gate money, television advertising and sponsorships on an IPL double-header day, industry experts say, could touch Rs 40 crore. Marketing Strategy: IPL The DLF Indian premier league is a concept sell. It is clearly observed that IPL is a perfect example of controversy marketing Strategies: Auctioning the franchisees. Auctioning the players participating in the IPL tournament. Advertisements on various TV and radio channels. Cheerleaders were one of the most important thing that is talked about, foreign girls attracted huge crowd. Worldwide telecast. Locations: the venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. Conflicts with some media partners and some other cricket boards again demanded the attention of people. Timing: IPL has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. ICL: the rival ICL had been one of the reasons for the publicity and emergence of IPL. People started comparing the IPL ICL that caused the huge publicity for the IPL Opening ceremony gala, Live Concerts. Franchises taken by film stars like Shahrukh Khan, Pretty Zinta and JuhiChawlaetc are the center for attraction, which made some Bollywood stars come for the game. Use of models and Bollywood stars for anchoring and promotion of teams like Akshay Kumar for Delhi daredevils, Shahrukh khan for Kolkata Knight Riders. The commentators were not less than PROs, use of phrases that pleased sponsors and made them pay more. Example: for every six it was a DLF Maximum, for every special moment it was city moment of success. Advantages and Disadvantages Players: Advantages Disadvantages Earn at least Rs 80 Lakhs ($200000) or more per season on average. Due to the tight schedule of international cricket, Chances of injury lowers the tenure of career. Bonuses and Prize Money from Team owners. Neglecting other forms of cricket A great stage to show case skills and compete with the best in the world. Fast game. Stamina and patience to build an innings and bowl tirelessly to get wickets is lost. The top 4 highest earning international cricketers are Indians, with the captain, Mahendra Singh Dhoni, leading the way with annual earnings estimated at US$10m, Tendulkar at US$8m, Yuvraj and Dravid earning in excess of US$5m. Franchise: Advantages Disadvantages Using the cricket property to promote other businesses. Financial Loss if the IPL fails to take off. Prize money if the team wins. Franchises Pays the team and financial costs i.e. Cost of acquisition. They earn from the share in revenue from IPL. Promotional expenses have to be paid by franchises. They also pay the franchisee fee e.g. RCB has to pay $11.16m p.a. for 10 years. Sponsors: Advantages Disadvantages Spot rate charged from advertisers of IPL. Spot Rate may go down if any IPL season is not a blockbuster. Improves customer base. Too much reputation at stake tied to the fortunes of the franchise teams as a whole. Sponsors get branding and recognition. BCCI: Advantages Disadvantages The BCCI makes good money solely from the sale of TV rights, promotion and franchises. May forget to put efforts to promote other forms of cricket Domestic and Test Cricket. Got a great source of revenue. Viewers: Advantages Disadvantages Unlimited Masti and entertainment. Chances of family fights over Channel viewer ship. A great arsenal to make the case strong against the Saas Bahu fans in the family. Capital costs in terms of additional investment in television sets. A very good reason to increase productivity in office Return home by 8 pm.

Relationship between Motivational leadership and culture

Relationship between Motivational leadership and culture Introduction: The link between Motivation, Leadership and the reference and appropriateness of American culture oriented education systems and the Pakistani cultural context investigated. Motivation in the workplace holds a direct link to the leadership within organisation. In the modern age work has become the focus of our live. Work is the place where most of us find much of our sense of identity. It is hard today for many of us separate our work from the rest of our lives. We spend much of our time at work or in work related social and leisure activities. Within this work environment, at its core we can find Motivation, Leadership and culture. The way in which these three issues combine has a defining influence on how we lead our lives. One of the major problems of leadership today is that of understanding what motivates people. In order to be able to influence people it is necessary to understand what moves people. However, by studying motivation insight is found, drawing useful generalization, all of which will make the process of leading other that more effective. For many years the Pakistani business, education and cultural environment has been influenced by American business, education and culture. Clearer understanding of how successful this cross-cultural mixes has been needs investigation to judge its success. Motivation is closely linked to leadership; without motivation it could be argued that there is no leadership. The leadership style will naturally relate to the national culture of the country being investigated; to lead effectively and motivate people in a suitable way. Pakistan as a developing country is ready to accept many western ideas and if appropriate presented western cultural education programme. This dissertation aims to study how to apply an American cultural education programme with western structure to the Pakistan cultural business environment. The important of cultural influence on the leadership style and motivation has been researched. The differences between Pakistan and American culture within this context will have been investigated. Assessment of the following areas will be made: The effect of leadership on motivation. The cultural impact on leadership style. The differences between American and Pakistani culture. The best way to apply an American cultural education programme within the Pakistani cultural context. Background and Academic Context: Motivation: Motivation is a basic concept in human behaviour and also in employee behaviour. Motivation is one of the key drivers of high performance as it encourages individuals to work hard, and desire to achieve a higher goal and a better performance. According to Mitchell (1982) motivation is psychological process that cause encouragement, direction and insistence of voluntary actions that are goal oriented. Robbins (1993) shares the same view, that motivation is the willingness to exercise high levels of effort towards organization goals and to satisfy individual needs. McKenna (2002, p.8) explains motivation as an emotion, which is personal in nature, and comes from within the individual. Robbins (1993) also describes that it is the individual needs that make the outcomes to be attractive and unsatisfied needs will create tension to stimulate drives within the individual and this is called motivation process. Leadership: Leadership is defined as a social influence, process in which the leader seeks the voluntary participation of subordinates in an effort to reach organisational goals. There are many ways of looking at leadership and many interpretations of its meaning, it is therefore difficult to generalise about leadership (Mullins, 2002). However a definition from the 1990s said, Leadership is an influence relationship between leaders and followers who intend real changes that reflect their mutual purposes (Rost, 1991). Mullins also submitted that leadership is essentially a relationship through which one person influences the behaviour or actions of other people (Mullins, 2002). Culture on the other hand, has the culture brought about by a nations  culture such as language, religion, customs, traditions, norms of behaviour, beliefs, business ethics etc.   For a successful globalisation, though organization culture plays an important part, it cannot over-ride the national culture. Any successful operation will pay much attention to the national culture in formulating its organization culture for that country. Leadership is the ability to lead, including inspiring others in a shared vision. Leaders have clear visions and they communicate these visions to their employees. Leadership has been a topic of interest to historians and philosophers, but only around the turn of the century did scientific studies begin. Since that time, scientists and other writers have offered more than 350 definitions of the term leadership (Daft, 1999). Defining leadership has been a complex problem because the nature of leadership itself is complex. In recent years, however, much progress has been made in understanding the essential nature of leadership as a real influence in organizations and societies (Northouse, 2001). It is worth reweaving the first conceptions of leadership the trait and the behavioural approach as one can learn from these former approaches in order to construct a new approach best fitting to the current economic situation. Leadership is related to motivation, interpersonal behaviour, culture and the process of communication. Di Cesar Sadri (2003) explains the dimensions of cultural impact on employee motivation, stating while the principle of leadership, motivation, and decision making may be applicable almost everywhere, their success or failure depends heavily on ways in which managers adapt to the local culture and work situation (cited in Di Cesar Sadri 2003, p.30). Culture can be defined as Symbols, language, ideologies, rituals, and myths (Pettegrew, 1979), or it can be said that it is a product; is historical; is based upon symbols; and is an abstraction from behaviour and the products of behaviour (Jongeward, 1979) or the famous definition by Edgar Schein a pattern of basic assumptions- invented, discovered, or developed by a given group as it learns to cope with the problems of external adaptation and internal integration- that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.(Schein, 1985). Leadership can be defined below: Contingency Theories of Leadership Leadership is all about the way people are guided, involved and supported through the completion of a task or activity. There are many styles of leadership and every leader will have their own personal views why their style is the best method for them. All forms of leadership are individualistic and can be categorised into four different styles: Democratic, Paternalistic, Authoritarian (dictatorial) and Laissez-faire. Contingency Theories unlike Style Theories are primarily concerned with the factor that leaders are assumed their style can be varied at will. Style Theories simply assumes that there is a single leadership style that is suitable for all situations. Contingency Theories therefore assume that it is the situation itself which makes one style more appropriate than another. A Contingency Theory therefore is a theory that has to be suitable for the conditions in which leadership is to be exercised. An Outline of the Three Contingency Theories of Leadership Fiedlers Contingency Theory This theory is also referred to as the LPC, which stands for the Least Preferred Co-Worker. This is the subordinate that a supervisor was least able to work with successfully on a previous occasion. Fiedlers Theory is based upon his view that the most appropriate leadership style (which results in high task performance by workgroups) is denoted by the preferred behavioural style of the leader within the contextual circumstances in which the group operates. Basically if the leaders style is positive towards the workgroups then workers will work to a maximum output. The Path goal Theory of Leadership The Path goal theory is closely linked with Vrooms Expectancy Theory where the motivation for people to perform an activity is functional with two connected factors. These factors are expectancy and valence and are defined below. Æ’ËÅ"  Ã‚   Expectancy is about a person believing that his/her good/positive performance will lead to specific identifiable results. i.e. if this individual performs to his/her highest ability and this is shown and recognised then expectancy will lead to positive results. Æ’ËÅ"  Ã‚   Valence is to what extent this individual values these results i.e. valuing the results that he/she is expecting from the work carried out. The Hersey and Blanchard Contingency Approach Also named the situational leadership model theory this theory derived by Hersey and Blanchard argues that a managers style should alter according to the readiness of followers to take responsibility for directing their own actions. The term readiness is used to embrace task-related readiness and psychological readiness. Task-related readiness shows whether subordinated have the necessary skills, knowledge and abilities to undertake a job without the leader having to plan, structure and direct their efforts. Psychological readiness is linked to the leaders subordinates characteristics such as self-motivation and pride in their work, which in turn may instil them to accept responsibilities. Key factors of successful contingency leadership theories: Æ’ËÅ"  Ã‚   Adapting to external surroundings and understand the people who you are leading what is the way in which they want to be lead? Æ’ËÅ"  Ã‚   What do these people want in return for task completion, Remuneration, praise and promotion. Æ’ËÅ"  Ã‚   Incorporating a motivational theme throughout the business is a key issue for task completion and for workers to experience the expectancy theory. (in reference to Vrooms Expectancy Theory) Æ’ËÅ"  Ã‚   Contingency Theories are not Leadership Styles. Culture: Culture is the acquired knowledge people use to interpret experience and generate behaviour (Spradley, 1980) take from Social Responsibility in the Market: Fair Trade of cultural products by (Littrell and Dickson, 1999). Culture encompasses a groups ideology, as well as its normative behaviours and its physical environment, artefacts and technology. As applied to business, the study of organisational culture offers insights into a firms unique character. Organisational culture evolves as a group learns to solve problems and conduct business (Schein, 1985). Often initiated by a strong founder, a firms culture perpetuates itself through the telling of company stories, daily rituals, hiring practices, training, rewards, and marketing decisions (Kotter and Heskett, 1992). According to (Rugman and Hodgetts, 2000) Organisational culture that people use to interpret experience and to generate social behaviour. Members of a group, organisation, or society share culture. Through culture we form values and attitudes that shape our individual and group behaviour. Culture is learned through both education and experience. Culture is also passed from one generation to another, so it is enduring. At the same time cultures constantly undergo change as people adapt to new environments. Having looked at culture in western countries, the attention will focus now specifically on Eastern (Pakistan) culture, its relationship with leadership and identify which international attitudes it is most closely associated with. From last past years certain characteristics have become influential in shaping Pakistani culture. Among the important cultural characteristics of Pakistan are vast differences in socio-economic status at the both societal and organisational level, and the influence of nationalism and secularism in transforming society into a western societal structure. The Quaid-e-Azam whos known as the founder of Pakistan was one of them who received a western influenced education and was consequently greatly inclined to European culture and institutions. Pakistan stands out as being different from Asian countries. Despite the fact that 99 percent of the Pakistani population is Muslims, the Pakistani state is secular. The ideology of Pakistan is based on principle of religion and state. In other words the state is independent of religious rules and is run by secular rules. Generally, externally characteristics serve as an important power base for leaders. Leaders power is a manifestation of feudal links and has strong roots in Pakistani culture, in that leaders are expected to promote patronage relationships with their followers. Objective: In view of this the objective of this dissertation is to undertake a critical evaluation of the impact of leadership on motivating the workforce within different cultures or contexts where different cultures exist. Expanding on this key objective, attention is focused on a number of distinct areas like: A review of the literatures dealing with motivation to establish whether or not there is strong relationship between motivation and effective leadership. A review of the literatures to establish whether or not there is strong relationship between effective leadership and culture. An assessment of leadership within different cultural context. To evaluate the extent to which American principles advocated in the leadership and motivation literatures will encounter cultural resistance when introduced to the Pakistani context. In what ways will the principles of motivation and leadership need to be modified and what will be the implications for management style. Research Method: The research for this dissertation (Proposal) started with review of relevant books, research and articles. First effort was directed towards establishing what research has been published in the chosen area and then other research that might currently be in the progress has been identified. This process that is called Critical reviewing helped to develop knowledge on this subject and also assisted in clarifying research. Methods: The references used within this dissertation proposal (Relationship between leadership, motivation and culture) are not an extensive list and the common of them are drawn from American or British journals publishing on the topic of leadership, motivation and culture. Furthermore qualitative research is a systematic method of post-mortem, which follows a logical in depth method problem solving conflicting in certain directions (Thomas and Nelson, 2001). With qualitative research a hypothesis is often not given at the beginning of research studies instead prospective are explored as the data unfold. Although the research aimed to put it in sincere effort to make this research as genuine and possible, one must accept that limitations remain as they always do in all human activities. The geographical distance between, the West (US UK) and East (Pakistan) is off course one of the major hindrances, and the limitation of time is another. Financial resources put another limitation, which might not allow the researcher to go all out for the purpose of data collection. Furthermore, all previous studies on the area, although none concerning developing countries such as Pakistan, focused on leadership style. This research can help to develop better strategic plans, such strategic plans for research question. In order to achieve the objectives the literature available with the Anglia Ruskin University will be studied and analysed along with the academic literature included; Anglia Ruskin University Library, mainly academic journals, which are closely related to research topic, including Harvard Business review, HR development International, HRM journals, Journal of Management studies and primarily academic books, including HRM, SHRM, IHRM, employee relation, international management, psychological and sociological contract etc and CIPD weekly magazine, general magazine, economist etc. Different resource of information provided by the university portal will be accessed and used like Emerald Database, Thomson Gale, and Ebsco etc. Time line: Research will be started in the third week of August 2010, The period of the whole research will be six months. The following timeline is based on my current course schedule. Description of the activity Start Date End Date Draft Dissertation Proposal Submission of Dissertation Proposal 23rd Aug 2010 Literature Study Research Design Analyses your design Collect and Analyse collect date as per research Writing dissertation Finalizing the dissertation and necessary editing and correction Submission of dissertation 6th Jan 2011 Aim of study: Motivation in the workplace holds a direct link to the leadership within organisation. In the modern age work has become the focus of our live. Work is the place where most of us find much our sense of full meaning. It is hard today for many of us separate our work from the rest of our lives. We spend much of our time at work or in work related social and leisure activities. Within this work environment, at its core we can find Motivation, Leadership and culture. The way in which these three issues combine has a defining influence on how we lead our lives. Leadership now days face some serious problems in determining and understanding the factors which are the motivational factors for people and similarly to get maximum possible one need to determine these factors beforehand. However, by studying motivation insight is found, drawing useful generalization, all of which will make the process of leading other that more effective. For many years the Pakistani business, education and cultural environment has been influenced by American business, education and culture. But a clearer understanding of how successful these cross cultural mix has been needs investigation to judge its success. In this work it will be distinguished what motivates people as well as how leadership gives direction, drawing on cultural factors. Most commonly family leadership occurs in business enterprises even in large companies in almost in a similar way in both regions but more common in Asia primarily emphasizing with respect to cultural differences giving importance. Li Ka-shing [of the Hong Kong-based Hutchison Whampoa and Cheung Kong holding group], for example, has decided to give the leadership of his firms to his two sons these companies were run by him very closely, whereas in America if a company is being established and founded by a certain elder of the family of a largest firm will be holding the position but it is only if he has founded it and been establishing it. Boards and executives in America enjoy less freedom of action as compared to Asia. In America board of directors are mainly the authority to replace professional managers, they are either replaced or they get retired so they are replaced by other professional managers. Good companies train their own staff for future recruitment and they recruit and give priority to internal staff and chose their next chief executive from among themselves. On average a CEO will own less than 4 percent of its companys shares and would have served for at least thirty years with his company. There are certain companies who get publicity and try to over project than they actually are who hire executive from the external market without any experience. Then these CEOs strive to win and they think that money is not that important but professional achievement is all what they are after actually they are in a very highly competitive market. During the last decade in America its hard to get credit due to enormous inflation of top executives compensation packages. Many large companies in America receives their equity capital from capital market which is why they are mostly inclined and attentive towards Wall Street compared to Asian in common. Which is why Wall Street has definite expectations from the board of executives in terms of behaviour and performance and also whoever the next successor is too. It is the main reason that executive members of the board of directors get less chance to act freely in America rather than in Asia. In Asia, Siblings usually gets the succession. In Lis case, his two sons will receive it from him whereas Chief executive officer of General Electric is being groomed with a talent machine which is developed by Jack Welch. American firms are much more on advance stage than as of Asian firms, they To a significant degree, they have passed from founders family leadership to professional management and to capital obtained from the capital markets (rather than obtained from government-directly or indirectly-or from family fortunes). In this transition they have adopted particular styles of leadership responsive to boards (often led by outside directors) and to Wall Street. It is possible, but not certain, that Asian firms will also adopt this kind of important practice. Business Executives in Asia thinks its vital for them and their businesses to have connections with the ruling party or whoever is in the government offices, and in America its not that important to have such connections while in Asia it is the basic characteristics of executives and they think its also very important for their businesses. In America, Mostly business Executives even dont get the privilege to have any direct contact with top politicians and simply business is treated as business and executives dont even try to collaborate with top politicians and always keep the government on a certain distance and business is conducted by business people and experts. Still there are people in America who do involve and keep close ties with political guns so that to gain profitable margins but that wouldnt be on a large scale as of Asia and simply would be an exception.

The Politics of Obesity Essay -- Overweight Health Eating Habits Essay

The Politics of Obesity A March, 2005 headline on CNN.com brought deeply disturbing news to the American public: â€Å"Report: Obesity will reverse life expectancy gains.† For the past 200 years, life expectancy steadily increased thanks to medical advances such as the discovery of antibiotics and vaccines, but this upward trend is no longer guaranteed. Childhood obesity has already reduced the average life expectancy between four and nine months. â€Å"[T]oday’s generation will have shorter and less healthy lives than their parents for the first time in modern history,† warned S. Jay Olshansky, the University of Illinois researcher and author of the study (1). In 2004, the US Center for Disease Control found that at least 66% of adults were overweight or obese—double the percentage in 1980—and that more than 1/6 th of kids ages 2-19 were overweight. Type II diabetes, usually caused by an unhealthy lifestyle rather than genetics, has increased as a side effect of obesity and heart disease is also on the rise. In short, obesity is a national epidemic. Accusatory fingers have been flying, each pointing to different possible causes for our tubby younger generation and their similarly overweight parents. Some blame video games that keep kids inside and sedentary and some see the shift toward desk jobs as the reason. Others claim that our car culture based on cheap gas is the culprit. Still others fault the fat-laden fast food, soda, and junk food that Americans consume by the ton. To be sure, these cultural phenomena are interconnected and no one cause can be blamed entirely, but one tiny acronym stands demurely behind this last category of diet-related causes: HFCS. High fructose corn syrup, the favorite food additive of Coke, ... ...ne wants to experience the pain and frustration of obesity, and surely we wish to protect our children from starting out life unhealthy and overweight. As consumers but more importantly as citizens, we must be informed about the HFCS and obesity for our children’s sake, and US agricultural and nutritional policy must reflect our concerns. Sources Cited: http://www.cnn.com/2005/HEALTH/diet.fitness/03/16/obesity.longevity.ap/ http://www.sfgate.com/cgi-bin/article.cgi?f=/chronicle/archive/2004/02/18/FDGS24VKMH1.DTL Michael Pollan. â€Å"The (Agri)Cultural Contradictions of Obesity.† The New York Times Magazine. Oct 12, 2003. http://www.washingtonpost.com/ac2/wp-dyn/A8003-2003Mar10?language=printer http://www.ajcn.org/cgi/content/abstract/79/4/537 http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=PubMed&list_uids=15234599&dopt=Abstract

Quality - John Galsworthy :: Free Essay Writer

Quality - John Galsworthy Exhausted, bitter, and miserable is the way that many people feel when they wake up in the morning to get ready for work. Even the very thought of work puts some people in a bad mood. Others may not mind work but still do not look forward to going. It is a rare occasion to find someone who is completely satisfied with his or her career. However, for one man, work is bliss. In â€Å"Quality† by Galsworthy, Gessler, the shoemaker, is shown to be a man of integrity and of complete dedication to his work. Mr. Gessler had his own shoe business where he made leather boots. His dedication is shown through the fact that, â€Å"He made only what was ordered, never taking ready-made shoes down from the shelf.† (â€Å"Quality† pg. 213.) He wanted each pair of boots to be a custom fit to each individual and for every pair he made, he used a pattern taken from the customer’s foot size. One day the narrator of the story walked into Mr. Galsworthy’s shop wearing a pair of boots from a big business. Mr. Gessler noticed them right away and after a short time he said, â€Å"Dey get id all, dey get id by advertisement, nod by work. Dey take it away from us, who lofe our boots.† (â€Å"Quality† pg.215) Later in the story, the reader comes to find out that Mr. Gessler is forced to sacrifice half of his shop to a big business. This did not faze him, and he continued to make his boots for the same price and with the same amount of painstaking work. He must be tr uly dedicated in order to love his business unconditionally. Mr. Gessler spent such an incredible amount of time preparing the shoes, never trying to expiate the process, in order to make them as perfect as possible and because of this, he stood behind all of his work. The narrator, absent-minded of the fact that Mr.Gessler was so passionate about his boots once said to him, â€Å"Mr. Gessler, that last pair of boots creaked, you know.† Angered by the boy’s comment, Mr. Gessler said, â€Å"Zend dem back! I will look at dem.† He went on to say, â€Å"Zome boods, are bad from birdt. If I can do noding wid dem, I dake dem off your bill.† (â€Å"Quality† pg. 215) Not only does this show dedication, but also integrity because he was honest about his work and wanted to satisfy his customer.